When you think of music festivals here in the UK you think of cool indie bands, drinking cider in the sun with your friends, camping in the mud and just general good vibes. The UK are renowned for hosting some of the best music festivals in the world, from the famous and now defunct T in the Park in Scotland, Isle of Wight and Glastonbury. The reason these festivals in particular are so successful (or were so successful) is because the organisers really understood who was buying tickets and why they wanted to come. Formedix have introduced Metadata Repository systems, which simply means storage for data about data, have helped organisers with their marketing, improvement strategies and acquiring amazing musicians.
What is Metadata Repository
You may be thinking ‘what on earth does this technical term have to do with my up and coming music festival?!’. Well, it is important to store data and even research to help improve and grow your business and create an event people will want to attend year on year. Metadata is data about data. For example what are people purchasing, what time are they purchasing and where are they purchasing. As a business grows, it is important to hold all the valuable data in one place – and that’s where metadata repository comes into place.
Marketing
Marketing is the core of every single business. You want people to know about what you’re doing, where you’re doing it…and that’s what marketers do. After your initial or first few events you will have collected some forms of data. The demographics of ticket buys, what music they like to listen to, how impactful the weather was, what food and drink they bought, how long they stayed. By storing this all in a metadata repository you can easily obtain it and give it to your marketing department. The marketing department can then get strategic with their budget. Marketing the festival on platforms that only the correct audience would engage with. They can create fun campaigns that are bound to sell tickets if they can engage the correct audience – and metadata repository systems are a massive help.
Festival Improvements
Using a metadata repository systems are key in making the improvements needed to sell more tickets and obtain better acts. The data can tell you what food vans to ask to come back, which music genres people liked to listen to in order to ask similar acts back, the data can also predict what their consumption habits will be within the next year. Moving location, changing the layout and altering the price of the experience are other improvements that potential customers will be looking for in the up and coming year.
Sophie Lancaster focuses on music trends, artist lineups, and the evolution of festival soundscapes. She provides insights into genre diversity, festival logistics, and must-see acts each season.
